IIIP Mission
The Institute for Innovation & Information Productivity (IIIP) is a non-profit
trade association.
IIIP will facilitate dialogue and initiate action across multiple and diverse
industries, among thought leaders and university researchers
through research, networking events, workshops and journals.
IIIP's mission consists of four key tenets:
- conduct and engage in the study of the impact that information technology has on innovation and information work productivity in all sectors of global business, and to support, enhance and promote it effectively;
- to facilitate collaborative events and activities, such as conferences, workshops and journals, that communicate the ideas about and inform the debate on technology's role in innovation and information work productivity;
- to sponsor and support frameworks, metrics, standards and best practices for measuring innovation and information work productivity; and
- to publish and promote research results that inform the debate about the impact of technology on individuals, firms, and national/global economies, as well as the measurement of that impact.
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The Institute's funded research will lead to:
- Methods that rationalize productivity measurements across diverse industries
- A context for addressing measurement issues related to innovation and
information work
Industrial Age Metrics Do No Serve Us Well in The Digital Age
It is no longer sufficient to measure productivity solely in terms of hours of
labor worked per unit of output. Therefore, Industrial Age metrics for
productivity do not easily apply to information work, if at all.
Many companies still attempt to gauge productivity using increasingly
obsolete methods — albeit with frustration and insufficient results.
These companies run the risk of undervaluing workers' contributions to the
business, the workers themselves, and often fail to grasp the entire value of
their own firms.
Industrial Age metaphors fail to capture the value of intangible assets and organizational capital. Many products and services of the new millennium do not show up in productivity calculations at all. An excerpt from a recent IIIP study commissioned from MIT emphasizes the potential gravity of this issue:
"Adobe has implemented a very successful strategy in adoption of the pdf
format. By giving away Reader to read pdf documents for one side of the
market, the other side of the market has grown tremendously for pdf-writing
software such as Acrobat Professional. GDP will not measure the aggregate
value of Reader, only Acrobat Professional. The aggregate value of all of the
free software available online is also not reflected in national accounts
either."
Excerpt from MIT Literature Review commissioned by
IIIP
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IIIP was formed to address these issues in new and creative ways. Our work will help today's organizations more accurately value their goods and services. These measurements can then be used to make better-informed decisions on a wide variety of process and technology investments.
We recognize that the best discussions about innovation and information work
productivity come from a meeting of diverse minds.
We are looking for leaders from all industries to join IIIP and share a vision
for a new world of innovation and information productivity.
The IIIP's efforts will ignite newly energized discussions and research around
new economy ideas and information work. Together the members will create the
foundation for a system of useful measurement in the 21st century productivity
and innovation landscape.
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